Struggling to make your LinkedIn About section stand out to potential employers or current peers and clients?

For non-native speakers, articulating your skills and experiences in a way that resonates with employers can feel especially challenging.

The About section is more than just a space to list your achievements—it’s your chance to clearly communicate the unique value you bring to the table.

Crafting this section with clarity and strategy is essential to making a lasting impression.

Let’s dive into how you can structure your About section to highlight your professional worth and make sure your message comes across powerfully.

First Paragraph: Define Your Role

• Start with 1-2 sentences summarizing your role, experience years, and key strengths.

• Craft an engaging opening line, as it might be the only part some viewers read if they don’t click "Read More."

Example

• As a seasoned Digital Marketing Specialist with over 15 years of experience, I am passionate about leveraging emerging trends and innovative strategies to keep brands at the forefront of their industries.

Second Paragraph: Describe Your Approach

• In 1-2 sentences, explain how you solve problems or contribute to your field.

• Use this space to reflect on your unique approach or methodology.

Example

• I specialize in a multi-platform marketing approach, focusing on strategic collaborations that foster authentic connections between brands and their audiences.

Bullet Points: Showcase Your Skills and Achievements

• List 5-7 key professional skills to give a snapshot of your capabilities.

• If applicable, include a separate section for awards and recognitions.

Example

Professional Skills:

• B2B and B2C Marketing

• SEO and SEM

• Google Ads and Analytics

• Product Life-Cycle Management

• Social Media Marketing

Career Highlights:

• 2015 Southeast Brand Innovators 40 Under 40

• 2017 Drum Award for Paid Social Campaign

• 2019 HubSpot Impact Award for Integrations Innovation

Add Bullet Points

• For Mac: Press Alt + 8.

• For Windows: Hold down the Alt key, type 0149 on the numeric keypad, release the Alt key.

Focus on Value Addition

Your About section should illustrate how your experience enhances your work and how it could benefit a potential employer.

Highlight how your skills and achievements align with the needs of your industry or potential new roles.

This approach is especially vital for non-native speakers, as it demonstrates your ability to communicate effectively in a professional context.

Remember, your About section is a window into your professional world. Make it count by clearly stating who you are, what you do, and most importantly, the unique value you bring to the table.

Keep Learning

Don’t stop here—take your LinkedIn skills even further with these tips to optimize your LinkedIn profile in less than 30 minutes. Click here to dive in!

Also, download your free audio training of the three must-know leadership communication skills for non-native speakers here.